// WHO_AM_I.TXT
About Matt
I plan and build the digital work that pharma and healthcare teams still have to live with after launch — websites, interactive content, Veeva modules, and the automation that keeps it all running without a developer on standby.
I do the design and the code myself, so nothing gets lost in the handoff between the two. Most builds get handed over and abandoned; I design mine to be opened up, updated and extended by the people who inherit them.
CORE_STRENGTHS.LOG
- Web & Interactive Sites and content builds that survive contact with a real content team.
- Veeva / CLM Rep-facing tools built to pharma compliance constraints, not around them.
- Automation Workflows that remove the manual re-work nobody wanted to do twice.
- Systems Thinking Decisions made for the six months after launch, not just launch day.
Selected case studies — Otsuka, AbbVie, Jazz Pharmaceuticals and others
